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Packaging and label design for a beverage brand

The idea behind this project was to create graphics and a conceptual theme for a magical beverage brand. My obsession with female musicians from the ‘90s and the euphoric power music can have on an individual influenced my decision to name the drinks after these prominent stars. Each musician’s style of music was used to incorporate the theme of Mind, Body, Soul, and Faith into the tagline for each drink.

Role: Illustration, Conceptual ideation, Visual Design

Deliverables: Hi-fidelity package and label design